What do we want to achieve?
Why is it so difficult to keep that in focus? What are we doing, why, how and for whom? I think we all occasionally still forget that and just rush into creating something. We can get stuck also to vanity metrics but that’s amazing compared to not measuring at all and a big step up from not checking the available data.
Anyway, I thought I would share with you a fresh situation from my regular life where I got lost a bit.
We have cats. And cats need food. One of ours is very picky and only likes one specific brand and personal hygiene products. Yes, I don’t understand that latter either. We buy their food usually in big packages which contain four different flavor options but you need to dig to the bottom of a tall thin package and rip some inner walls off to get them all out. Really annoying.
I love our cats very much and used to always tell them like a good waiter what they are about to eat. Now I was also looking for better food storage solutions to provide them with variety so that they would not have to eat 36 packages of food to get to salmon flavor.
I told my dear husband about my thoughts and then he wisely and lovingly reminded me that I am projecting my own feelings and preferences to our cats, forgetting about what the end user wants. And the end user doesn’t seem to care. They just always want more. No flavor stays uneaten, day by day, week and year. All I was doing was solving a problem that existed only in my head. Thankfully I didn’t get around to buying anything new but I could have used that brain capacity for something more beneficial.