I had the honour of project managing our company’s first ever fully digital campaign. It was the third wave of our already existing and used consumables’ campaign and we wanted to utilize the good and continuously valid materials created earlier while adapting them for web and creating plenty of new stuff too of course.
I am showing you here only one landing page of the 7 that we made. We created new web copy, compiled existing abstract illustrations and expert videos, created connections to advertorials and lists of products that every country could specify themselves, revamped a lot of product pages, turned some into list pages, created web banners and social media content for four main channels and a comprehensive instruction how to use all the new material.
For the first time we also advertised openly the option to contact directly product experts of each area instead of, for example, customer service.
We left a lot of flexibility for local markets to decide what they want to use, which products to promote, whom to add as experts to contact, and when exactly to activate the material.