Sometimes I get to do something a little bit more special. Something, that makes me step further out of my comfort zone, learn new things and get that tingly feeling of excitement. This year I got to refurbish a couple of old exhibition trailers. The goal was to fill them with warm, inviting, long lasting images instead of temporary sales campaigns that would have to be replaced again soon. Everything costs. We also had a new corporate slogan to incorporate – a motto we live by.
It’s a whole other game to play with graphics this big when you are more used to brochures and digital production. Here one must think more about the image quality, materials that the graphics should be printed on; possibly find new sticker print suppliers and installers, factor in all equipment what should also be displayed in a trailer nicely and deal with the logistics of getting old equipment and graphics out and new in in time.