(Click to enlarge)
I was recently responsible for coordinating the graphics of all exhibition units in our stand on the world’s biggest agricultural fair. Only our booth had about 30 different products/themes to be promoted. I am sure you can imagine how much work it is to coordinate graphical content with an agency working night and day and tens of product specialists on the other side, all of us having a lot on our plate and dealing with tight deadlines. Oh, and everything had to be done in two languages.
What you are looking at is an almost finished two-sided wall. All copy and images have finally been agreed upon and places have been marked for furniture. We are at the stage of giving it some final touches – picking on sizes and locations of things (pirate cow!) and correcting random capital letters. Btw, can someone tell me why they are so popular even among native language speakers?