I am on a roll here but one more post today.
Perhaps not so original but I really enjoy good marketing wherever I come across it, be it something as simple as a company’s slogan, a clever word play here or there or just connecting your offers with acute needs of people.
This year it felt like winter will never come to Stockholm and yet, here it is in the middle of March finally. We can go sledding, way past ankles snow crunches so nicely around us and icicles are up for grabs. A proper snow storm alternating with sunny days means however a traffic chaos. While I am enjoying the cool view from my couch, basking in the sun, some people are stuck on the road. And then someone shared with me this social media post by a hotel nearby:
It’s in Swedish but basically it says:
Stuck in a snow storm?
Stay at our place!
And then some price details applicable only to bookings this week made in this week.
They also describe in the post text their facilities a bit.
I think it’s a very clever move by HOOM Park & Hotel. It shows that they are reacting quickly to situations, offers help to those in urgent need for discounted prices and also helps to fill up rooms in the low season while not cannibalising on earlier bookings. Even if I don’t need a place to stay right now, I was left with a very positive impression and probably will remember this next time I am looking for a hotel in that area. Perhaps when we get guests from abroad!?
What do you think? Would you be tempted?