We have all heard that.
But how often do we really take the time and make an effort to think through what we want to achieve – what are our goals and how could we get there? And how often do we measure the results? Not as often as we’d care to admit, right?
I just graduated from an interesting digital marketing course and got some new insights as well as useful practical skills that I am eager to try out, but perhaps I will share some another time.
Today I want to show you that planning doesn’t have to be that complicated. You don’t even need special programs or skills. Often a pen and a piece of paper are enough to get you started and convey your ideas to specialists. As long as you make an effort to think things through and structure your ideas in a shareable format. Here is an example of ad planning from some years back. Not the prettiest thing for sure but completely functional.
It shows how the focus product is connected to other products/systems because connectivity is a key argument with it. It also suggests a way to illustrate it which shows how you can keep adding products to your system and other potential elements to create an ad.
Keep in mind that this was done years ago in 2013. I have learned a lot since that and might do it a bit differently today but I felt nostalgic seeing this. Also, it would be interesting to know how do you start your planning for marketing materials?